This campaign is a combination of many threats to a graphic designer: tight deadline, lots of products to feature, lots of changing information, wrapped up in brand excellence that we all expected to see on the team. The Monday before this campaign was supposed to launch, I was tasked with making seven graphic styles for the seven days leading up to Black Friday to promote site traffic. These graphics would be sized in eight different layouts for different use cases like social media, Klaviyo, Amazon storefronts, website banners, etc.

The challenge with this is even one revision would cause a domino effect of rework that would take lots of time and tedious attention. The team gave this to me because of my templating and automation focus which I utilized to make all elements adopt edits. In other words, change the logo graphic on one? It changed it on all of them. Recolor a button? No need to do that 52 times in a row.

I finished this campaign with days to spare, which allowed for multiple revisions to take place. Doing things this way also allowed me to spend time making custom composite artwork for the backgrounds.